About the project
Sherlook is a Romania-based company that helps its customers find and choose the best insurance, electricity tariff, internet and mobile services according to their specific needs and budget.
About the project
From Challenge
To Solution
UI/UX design has presented our team with some challenges. But for every obstacle, there is a solution. We just had to identify them as early as possible in the process. Our main task was to simplify the users’ journey, that is, to make sure that once the users landed on the website, they could easily find the most suitable insurance, cell phone plan, electricity tariff, or broadband offer. Our idea was to make each process (flow) as straightforward as possible.
Information architecture
7 services
7 flows
To find the best deals for each service, the user must provide a large amount of information. Therefore, it was important to simplify the user experience and make all seven processes (flows) similar, so that after finding the best travel insurance, the customer already knows how the website works and can easily find and choose offers for other services.
Homepage
Final design
Finding the best offer
Smaller
Steps
It was important for us to make the users’ journey easy and not scare them away with long, endless forms. Therefore, we broke the process down into smaller steps to make it more user-friendly. Thereby, the user can always see the previous and pending steps on the left side of the screen, with a brief summary of the information entered. What is more, the customer can quickly check if they have forgotten anything and go back if necessary.
Finding the best offer
Responsive
Styleguide
UI guidelines
Primary
Inverted primary
Secondary
Blue Pantone
#151D97
UA Blue
#1E32B0
Royal Blue Light
#5C74DE
Cadmium Green
#2C673D
Emerald
#6ACE8B
Raisin Black
#221F20
